Holiday email marketing gives medical spas a way to connect with existing clients, promote seasonal offers, and encourage gift card purchases and appointment bookings.
But knowing what to send–and when to send it–can be challenging.
Should you announce your holiday packages first? When should you promote gift cards? How many reminders should you send before the holidays?
A planned med spa holiday email sequence can help answer these questions.
Instead of sending one promotional email and hoping clients respond, your practice can create a series of messages that introduce holiday offers, highlight gift ideas, and remind clients about important deadlines.
In this guide, you’ll find ready-to-use holiday email templates for medical spas, complete with subject lines, preview text, calls to action, and suggested send dates.
Each template can be customized with your practice’s services, products, branding, and promotions.
A holiday email sequence is a series of messages sent over a planned period.
Each email should have a specific purpose, such as introducing a seasonal package or reminding clients about gift card availability.
Rather than repeating the same promotion, use each message to guide clients toward a relevant next step.
Adjust this schedule to fit your holiday calendar, promotion dates, and client preferences.
You don’t need to send every email to every subscriber. A shorter, more relevant sequence may work better for some audiences.
| Suggested Timing | Main Goal | |
|---|---|---|
| 1. Holiday Package Announcement | Late November or early December | Introduce seasonal services and packages |
| 2. Gift Card Promotion | Late November or early December | Encourage holiday gift card purchases |
| 3. Holiday Gift Guide | Early December | Showcase giftable skincare products |
| 4. Gift Card Reminder | Mid-December | Remind interested clients about gifting options |
| 5. Last-Minute Gift Ideas | Final week before the holiday | Highlight available purchasing options |
| 6. Post-Holiday Thank-You | After the holidays | Maintain client relationships |
When to send: Late November or early December
Goal: Introduce your holiday packages and encourage clients to explore available appointments.
Preview text: Discover seasonal skincare packages and find the right appointment for you.
Headline: Your Holiday Skincare Plans Start Here
The holiday season is here, and we’re celebrating with a special collection of skincare packages!
Whether you’re preparing for upcoming events or making time for your regular skincare routine, our seasonal offerings make it easy to explore what’s available at [Med Spa Name].
Explore Our Holiday Packages:
Our team can help you determine which services are appropriate for your skincare needs.
Holiday appointment availability may be limited, so explore your options early.
CTA: View Holiday Packages
We look forward to seeing you this season!
The [Med Spa Name] Team
Replace the placeholders with your actual packages, prices, and booking link.
Use one primary CTA that leads directly to your holiday package page or appointment scheduler.
If a package includes medical services, avoid promising specific results or encouraging clients to purchase treatments before appropriate clinical evaluation.
When to send: Late November or early December
Goal: Encourage clients to purchase gift cards for friends and family.
Preview text: Make holiday gifting simple with a gift card from [Med Spa Name].
Headline: Give Them Something They’ll Love
Looking for a thoughtful holiday gift?
A gift card from [Med Spa Name] makes it easy to treat someone special to eligible skincare products or services.
Whether they’re already part of our med spa family or discovering us for the first time, a gift card lets them explore their options.
Holiday Gift Card Options:
[Optional: Add details about a qualifying holiday gift card promotion, including all terms and restrictions.]
Skip the guesswork and give a gift they’ll enjoy choosing for themselves.
CTA: Shop Gift Cards
Happy gifting!
The [Med Spa Name] Team
Include a photo of your branded gift cards or seasonal packaging.
If you offer digital gift cards, explain how clients can purchase and deliver them.
Make sure gift card terms comply with applicable laws, including any restrictions on expiration dates, fees, and redemption.
When to send: Early December
Goal: Promote retail skincare products and holiday gift baskets.
Preview text: Explore our favorite skincare products and holiday gift sets.
Headline: Your Holiday Skincare Gift Guide
Still searching for the perfect gift?
We’ve put together a collection of skincare favorites to make holiday shopping a little easier.
From everyday essentials to ready-to-gift skincare sets, there’s something for every skincare enthusiast on your list.
Our Holiday Gift Picks:
[Product Name]
[One-sentence product description]
Price: [Price]
[Product Name]
[One-sentence product description]
Price: [Price]
[Gift Set Name]
[Short description of included products]
Price: [Price]
Need help choosing?
Our team can answer questions about available products and help you find options that fit your gifting needs.
CTA: Shop Holiday Gifts
Wishing you a wonderful holiday season!
The [Med Spa Name] Team
Feature three to five products with clear images, prices, and purchase links.
Use short descriptions that focus on product characteristics rather than unsupported treatment claims.
If products are only available in-store, make that clear.
When to send: Mid-December
Goal: Remind subscribers about gift card availability without repeating the entire announcement.
Preview text: Gift cards from [Med Spa Name] are still available.
Headline: Still Checking Off Your Gift List?
Holiday shopping doesn’t have to be complicated.
If you’re still looking for a thoughtful gift, a [Med Spa Name] gift card is an easy option for someone who enjoys skincare and self-care.
Choose your preferred amount and let the recipient explore our eligible products and services.
Why Choose a Gift Card?
[Optional: Include a brief reminder about a current promotion and its expiration date.]
CTA: Purchase a Gift Card
Happy holidays!
The [Med Spa Name] Team
Keep this reminder shorter than your original gift card announcement.
If possible, send it primarily to subscribers who haven’t already purchased a gift card during the campaign.
Avoid using misleading urgency or claiming that an offer is ending unless it has a genuine deadline.
When to send: During the final week before your main holiday
Goal: Highlight gift options that are still available.
Preview text: Find out which holiday gifts are still available from [Med Spa Name].
Headline: There’s Still Time to Give Something Special
Still have a few names left on your holiday shopping list?
We’re here to help!
Explore our available gift cards and skincare products for thoughtful last-minute gift ideas.
Still Available:
[If applicable: Digital gift cards can be purchased online and delivered electronically.]
Check our current availability and find a gift that works for your schedule.
CTA: Explore Last-Minute Gifts
Warm wishes,
The [Med Spa Name] Team
Only promote products or delivery methods that are genuinely available.
If you offer shipping, include accurate order deadlines.
If gift cards are available digitally, explain the process clearly without promising instant delivery unless your system supports it.
When to send: After the holidays
Goal: Thank clients and maintain engagement after seasonal promotions end.
Preview text: We’re grateful to be part of your skincare journey.
Headline: Thank You for Being Part of Our Year
As the holiday season comes to a close, we want to thank you for supporting [Med Spa Name].
Whether you visited us for an appointment, purchased a gift card, or shopped our skincare collection, we’re grateful to be part of your year.
We’re looking forward to helping you continue your skincare routine in the months ahead.
Ready to plan your next visit?
Explore our available services or schedule an appointment whenever you’re ready.
CTA: Book Your Next Appointment
Thank you again for being part of our community.
The [Med Spa Name] Team
Keep the message appreciative rather than overly promotional.
If you offer a post-holiday promotion, include it only when it aligns with your business goals and applicable regulations.
Not every client will click or purchase after receiving the first email.
A short follow-up sequence can help remind interested subscribers about relevant offers without overwhelming their inboxes.
| Timing | Purpose | |
|---|---|---|
| Initial announcement | Day 1 | Introduce gift card options |
| Helpful reminder | Approximately 5–7 days later | Highlight convenience and eligible uses |
| Final availability reminder | Near a genuine deadline | Share remaining purchasing or delivery options |
Use engagement and purchase data, where available and permitted, to avoid sending unnecessary reminders to clients who have already completed the desired action.
Subject: A Quick Reminder About Our Holiday Gift Cards
Preview text: Holiday gifting options are still available at [Med Spa Name].
Hi [First Name],
Just a quick reminder that holiday gift cards from [Med Spa Name] are available!
If you’re looking for a thoughtful gift for someone who enjoys skincare and self-care, you can explore our available gift card amounts and purchasing options.
[Add any important deadline or availability information.]
CTA: Shop Gift Cards
Happy holidays!
The [Med Spa Name] Team
Personalization can make holiday emails more relevant, but it should be used thoughtfully.
Medical spa marketing must follow applicable privacy and consent requirements.
Do not use sensitive treatment histories or protected health information for marketing without the required authorization.
Once your campaign is complete, review how each email performed.
Focus on metrics that help you understand engagement and business results.
Email open rates can provide limited directional information, but privacy features may make them less reliable.
Consider A/B testing:
Testing one major variable at a time can make it easier to understand what influenced performance.
| Email Metric | What It Measures |
|---|---|
| Delivery rate | Percentage of emails successfully delivered |
| Click-through rate | Percentage of delivered emails generating clicks |
| Conversion rate | Percentage of recipients or visitors completing the desired action |
| Gift card purchases | Gift card sales associated with email campaigns |
| Appointment bookings | Bookings associated with email links |
| Unsubscribe rate | Percentage of recipients opting out |
| Revenue attributed to email | Sales associated with tracked campaign activity |
Planning multiple holiday emails can take time, especially when you’re also managing appointments, client communication, and retail sales.
Medical spa software with marketing capabilities can help organize these tasks.
AestheticsPro’s marketing tools can support workflows such as creating campaigns, managing appropriate audience segments, and reviewing engagement data, depending on the features and configuration used.
When evaluating email marketing capabilities, look for:
Marketing automation can help reduce repetitive work, but campaigns still require accurate content, appropriate permissions, and regular review.
There is no universal number. A sequence of four to six emails may be a practical starting point, but frequency should depend on audience preferences, campaign goals, and engagement.
Many practices begin introducing holiday offers in late November or early December, although planning should begin earlier. Adjust the schedule to match your actual promotions and audience.
A holiday email should have a clear subject line, useful preview text, focused message, accurate promotion details, and one primary call to action.
Examples include "Your Holiday Skincare Gift Guide Is Here," "Give the Gift of Self-Care," and "Explore Our Holiday Skincare Packages."
Reminder emails can be useful when they provide relevant information, such as a genuine promotion deadline or remaining gift card purchasing options. Avoid excessive or misleading reminders.
Use clear calls to action, relevant audience segments, accurate offers, convenient booking links, and performance tracking. Test different subject lines and messages to learn what resonates with subscribers.
A successful holiday email campaign doesn’t need to start from scratch every year.
By creating reusable templates for service packages, gift cards, skincare products, reminders, and post-holiday follow-ups, your medical spa can build a more organized seasonal marketing process.
Start with a simple email calendar, customize each message for your practice, and make it easy for clients to take the next step.
Then review campaign performance and update your templates for the following year.
With a consistent approach, holiday email marketing can become a repeatable part of your medical spa’s client communication strategy.
AestheticsPro offers medical spa management and marketing capabilities designed to help aesthetic practices organize client communication and everyday operations.
Book an AestheticsPro demo to explore how AP Marketing Solutions can support your email marketing workflows.
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